In actual fact, it is not even possible to treat a person as if he or she were an individual if you do not allow that they dwell within a political and social context not of their own making, and that there are some things they cannot control. It is this very struggle to come to terms with the aspects of the world that they didn't create that defines subjectivity. Even more than that, it is by engaging in a struggle both within and against aspects of one's environment that enables subjectivity to come into existence!
To treat an person as if their individuality already pre-existed their struggle for subjectivity is to rob them of their potential, and to steal away what ought to have been their most prized possession.
To conflate the person and his or her subjectivity with the nature of his or her environment is to do utter damage to that person. One is hardly the product of their environment in a narrow, very simple sense. Or, if one truly is just a product of one's environment, then it is assumed that one has been limited, by the event of not having to struggle to attain one's very subjectivity.
Both the consumerist rightists and the easy-going leftists are the enemies of individualistic subjectivity.
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