Viral, Take 2 | Clarissa's Blog
Having tested the waters of the mainstream, they are...quintessentially middlebrow, which is to say that their views are largely informed by their emotions, without much mental processing. If they do not immediately understand what you are saying, in terms of their own cultural context, they will view your writing as not being very good, or not as good as it might be, if only you had put in more effort and been as smart as they. The members of the mainstream simply do not fathom that there is anything beyond or above the mainstream. So if you want to catch their eye, you need to trip an emotional switch or two. Gender controversies seem to do that, because they call forth a sense of crude competitiveness in relation to gender hierarchies. But unless you are lucky, you will not get a deep, considered, or complex response. Put simply, people are responding to their own mentalizations and not to the content of the text -- indeed, the more complex the text is, the more this rule applies.
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